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Course:

Customer Relationship Management (International Business)

About this course

Themes:
- Introduction to CRM;
- CRM and Marketing;
- Customer pyramid;
- CRM systems;
- E-mail marketing;
- CRM the human factor;
- Customer loyalty management;
- The customer portfolio.

Courses consist of:
- Students book;
- Presentation;
- Case study;
- Social forum.

Subjects

Economy, Management

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