Course:
International Promotion Policy (International Business)
About this course
Themes:
- Introduction;
- Communication instruments;
- Selecting the right trade show;
- Participation conception;
- Trade shows in foreign countries;
- Promotion conception;
- Booth Management;
- Reworking, Trade Show Testing, Rebriefing.
Courses consist of:
- Presentation;
- Social forum;
- Students book;
- Case study.