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Course:

International Promotion Policy (International Business)

About this course

Themes:
- Introduction;
- Communication instruments;
- Selecting the right trade show;
- Participation conception;
- Trade shows in foreign countries;
- Promotion conception;
- Booth Management;
- Reworking, Trade Show Testing, Rebriefing.

Courses consist of:
- Presentation;
- Social forum;
- Students book;
- Case study.

Subjects

Economy, Management

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