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Course:

Professional Communication

About this course

The central mission of this educational course is to develop a deep understanding of the conceptual basis and theoretical structure of Integrated Professional Communications
We will consider the examples of the most expensive brands: APPLE, Nike, Samsung, Starbucks.
Students understand how these brands use SWOT, 7P Model, segmentation and positioning, targeting, customer lifetime value and loyalty, budget media-planning and others.

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login: gost_agu
password: gost_agu2018

Subjects

Economy, Management

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