Select Page


Professional Communication

About this course

The central mission of this educational course is to develop a deep understanding of the conceptual basis and theoretical structure of Integrated Professional Communications
We will consider the examples of the most expensive brands: APPLE, Nike, Samsung, Starbucks.
Students understand how these brands use SWOT, 7P Model, segmentation and positioning, targeting, customer lifetime value and loyalty, budget media-planning and others.

Guest access
login: gost_agu
password: gost_agu2018


Economy, Management

Have a question?

7 + 4 =

Coming soon